Very much like President John F. Kennedy who used a new form of medium to get the votes of the people, Barack Obama's preferred choice is to use the power of the Internet to get to the attention of the American people.
Website for Barack Obama's campaign
The power of the Internet has proved several advantages:
Firstly, by posting materials on the Internet, you are able to extend your reach not only to the people within the United States but also worldwide. Moreover, most houses at this age have a computer in their homes and people are constantly online. Information can be updated and edited easily and changed online. Hence the information updated is immediate and people are able to view it instantly.
Another reason why the Internet is effective is because there are many different mediums whereby Obama is able to reach out to the people. For example, video postings on youtube enabled millions of viewers to watch all his previous speeches should they miss any. There are many websites that contained updated information on the latest news and insides too. Moreover, users are able to create blogs, forums and online discussions to interact with one another.
Obama's Inauguration video
The number of views is enough to tell you how effective the Internet is towards Obama's political campaign. Although we can come to terms that the Internet is indeed an effective tool in today's society, we must realize that it has its dark side as well. We may not know which websites are creditable when they post news that talk about politics. Furthermore, people can give harsh remarks or comments because the name can be left anonymous.
Finally, we will never know how the next generation of politicians will used the power of the Internet to captivate people like you and me to vote. The old traditional ways are phasing out and there may be a whole new dimension for politics in the future.
